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the sporting lodge

Over the summer I have been working on hypothetical projects for brands I am interested in and wanted to explore more. the sporting lodge is an outdoor clothing and equipment shop local to me.

I wanted to explore social communications and how the brand could reach a wider female target audience. Lydia Millen, a fashion blogger, and YouTuber is a follower of the brand and has a niche audience interested in fashion, country wear, and lifestyle.

Collaborating with Lydia Millen for a style series means more traction for the Sporting lodge’s socials. Brand awareness would be gained from Lydia’s existing following, thus resulting in potential new customers for the sporting lodge.


These are a few Instagram stories I designed as part of the style takeover for looks Lydia would wear. Direct swipe-up links would be added for a quick checkout experience.

Continuing with the hypothetical brand communications for the sporting lodge. Another aim and objective were to build local brand loyalty and brand recognition. A pop-up store the hollies farm shop would mean locals of Cheshire could purchase pieces from the sporting lodge whilst enjoying a social atmosphere.


The cohort of visitors at The Hollies have interests in shooting and country wear. This combined with a vast footfall would mean the pop-up store would benefit both parties involved.

As an incentive at the pop-up store event. Vouchers would be given out to visitors which they could use online or in-store. I kept the design for this voucher minimal and neutral to link with the brand identity of the sporting lodge.


This brief progressed into an official role at The Sporting Lodge as their Social Media Executive!

see examples of the work I produced for them below.

brand spotlight series

The Brand Spotlight series was a series I lead, produced, filmed, and edited weekly. This series was a combination of providing product knowledge to consumers, showcasing new in products and collaborating and interviewing with brand experts and adventurists. My main mission with this series was to increase engagement, provide more of a community sense for consumers whilst delivering something different for the target audience.

Instagram story content


The lodger magazine feature

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