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For the Fashion Enterprise module, my group had to propose an innovative business plan. We came up with Form.
Form is an innovative, artificial intelligent shopping assistant website which acts as a virtual stylist to aid disabled women of 18-34 within the UK. Responding to size fit and function, Form is an inclusive service based upon individual fashion principals. 14.1 million people in the UK have a disability. Our aim was to build an inclusive service that supports British accessible brands and small independent brands. Co-creating with the consumer, integrating them within marketing.
We proposed to create a Form community, where consumers could connect with like-minded individuals. Ultimately, creating an experience beyond a service.
We were thrilled to receive 88% in this project!