TARGET CONSUMER RESEARCH
This brief was part of an industry practice module, curating a brief around applying for an industry role at Footasylum of Junior Creative.
I had to complete a campaign idea to promote the Nike MX 720 trainer. A presentation would then be completed and presented to an assessment center to then gain individual feedback.
The every step campaign is a futuristic space-themed campaign that combines a value proposition of an emotive inspiring storyline to kickstart a dream with a stylish contemporary trainer. A mission is to capture the attention of the target consumer being junior/teen boys. my vision being this shoe and this concept has a wider linking value to greater visionary ambition. Every step is closer to your future.