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Gucci content marketing brief

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Gucci content marketing brief

As part of my recent Fashion Promotion brief, we were asked as part of the marketing team to embed sustainable messages within content for the year.

I decided to create 3 main campaigns taking place throughout the year that all relate to 3 main sustainable issues. The three sustainable topics were: mass consumption, carbon emissions, and throw-away fashion.

The three campaigns counteracted these issues by looking into circular fashion, digital fashion, and luxury for longevity.

This is a research book that shows details of content produced for U.K. consumers and consumers in China.

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