A project set to take fast-fashion brand Missy empire to another level and visually communicate how the brand could improve and look.
Me.byMissyEmpire is an all-new basics collection designed by the consumer, innovated by technology and future ‘sewbotics’.
Fashion is fast as you like. Marketed and designed through the Me. App, personalization and innovation is combined with consumers designing, styling and virtually trying on outfits with VR technology, all on one screen
Simplistic brand logo for the new sister collection
-kept a warm, neutral feel for the whole concept, making the whole collection more upmarket and contemporary 🤎
- Me. Short for Missy Empire, Makes the collection very personal, putting the consumer first.